Archive for October, 2011

Our Tupperware Add and the Future . . .

Friday, October 28th, 2011

So for my print add group’s topic, we chose to research and create a Tupperware add meant to recruit women to be Tupperware dealers.  While there weren’t any adds that we found of the same nature, we felt that it fit well with the theme we were after and that it wouldn’t be a stretch to create an add of this nature from scratch.  The purpose behind this idea was that Tupperware parties acted as a sort of social gathering for post war suburban women who were delighted to find social networks after being displaced from the job force.

In our group, I was the photo editor.  I also initially proposed the idea, which was slow to be received.  It was a long shot, but the more we talked about Tupperware as a spread of information, the more sense it made.  Claire was quick to head to the library and start initial research, while Ken rushed to a friend’s house to snap some real life shots of some “vintage” tupperware.  Christine and myself began searching for photos to use to put together for that perfect vintage 1950’s add look.

I think the hardest part of the project was not only finding the time to meet up during fall break, but finding a design for the add that everyone agreed on.  After landing on a design, we then worked on the slogan.  I initially just ran with something as improv to get an idea of fonts and sizes, but we ended up sticking with the main parts, only making small adjustments to add the benefits of selling tupperware in the middle.

To conclude, I am truly looking forward to this next project and the ability to embark on a project that I have NO experience with what so ever, film.  I have never touched a film editing program, so it should be exciting to see what we can come up with.

Post-War Woman and the Spread of Information

Monday, October 24th, 2011

Print Add for Dr. McClurken's HIST 471 Class

 

Tupperware add depicting the social aspect of being involved in the sales of Tupperware products.  Tupperware was the first company to involve women in the sale of their products, enabling women to gather at “Tupperware parties” and acting as a catalyst to the spread of information in suburban America in the post-war era.

 

Sources:

Baker, Joan. A Man is Not a Financial Plan: Investing for Wealth and Independence. Australia: Allen & Unwin, 2007.

Clarke, Alison. Tupperware: The Promise of Plastic in 1950s America. Washington D.C.: Smithsonian Institution Press, 1999.

Cockram, Andrew, Rachel Morris, Allison Corbet, and Michelle Treseler. “Tupperware,” Tupperware Home, http://web.wm.edu/americanstudies/370/2007/sp4/home.htm (accessed October 17, 2011).

Peven, D.E., “The Use of Relgious Revival Techniques to Indoctrinate Personnel: The Home-Party Sales Organizations,” The Sociological Quarterly9, no. 1 (January 1968). http://onlinelibrary.wiley.com/doi/10.1111/j.1533-8525.1968.tb02290.x/full (accessed October 17, 2011).

Tupperware Brands Corporation, “Five Decades of Change,” Tupperware. http://order.tupperware.com/pls/htprod_wwwcan/tup_company.decades?fv_item_category_code=80000 (accessed October 22, 2011).

 

Image Sources Used in Add and as Inspiration:

1950’s Fashion Ladies, April 2011. Available from The Fashion eZine http://fashion.lilithezine.com/1950s-Fashion.html. Image URL: http://fashion.lilithezine.com/images/1950s-Fashion-01.jpg (accessed October 17, 2011).

Tupper Logo, July 1947. Available from Logos Database http://www.logosdatabase.com/logo/tupper_71528837. Image URL: http://logosdatabase.com/logoimages/71528837.jpg (accessed October 17, 2011).

Tupperware Logo. Available from University of William and Mary’s American Studies 370 Tupperware Web Page http://web.wm.edu/americanstudies/370/2007/sp4/home.htm. Image URL: http://web.wm.edu/americanstudies/370/2007/sp4/tupperwarelogo.jpg (accessed October 17, 2011).

Group Project

Friday, October 21st, 2011

The past week has proven to be an interesting one for me. With the deadline for the group project originally set for the day back from fall break, me and my group scrambled to meet up twice over break to hammer out the details.  aside from the technology lab stonewalling us, we had a few productive meetings.  Since we decided on a print ad, it became inevitable that someone was going to have to do some photo editing, and since I was the only one with photoshop experience, that task fell to me.  Outside of a few car photos that I’ve edited, I’m pretty much an amateur at photoshop, but within an hour on the add I had my bearings back and was able to knock out what my group members feel is a solid piece of work.  Hopefully you guys as a class feel the same as well.  Overall I have about 4.5 hours in the add, and am going to go back and nit pick it some more to ensure that I have designed what should replicate an add from the 1950’s quite well.

What Does P.T. Barnum Have In Common With UMW Students?

Friday, October 7th, 2011

In the readings for yesterday’s class, I loved how P.T. Barnum went above and beyond the social standard for advertising with outlandish and sometimes down right strange ways to advertise his shows and exhibits.  These ranged from self sabotage with letters to local newspapers debunking his exhibits to a man on the streets of New York city, shuttling bricks to different street corners on the same block, all while maintaining utter silence and entering Barnum’s museum at pre-determined times to draw curious onlookers.

In response to a comment made in class about a form of advertising seen in Secobeck a few years back involving paper bags, today, I saw another memorable form of advertising just outside of Monroe.  There were numerous blue flags placed in all of the bushes outside begging the lucky flag prospector to bring said flag to a predetermined place at a predetermined time.  Like Barnum, the creator of these mystery flags kept the details short, creating curiosity and tempting the discoverer to come and see what might be found at the given place, much like the curious onlookers who stumbled upon the brick shuttler in New York.   Seems like the groundbreaking advertising styles Barnum created still live on in small ways today.  No bearded women, just UMW students.

P.T. Barnum’s Bearded Lady

Image Source: http://women-health-info.com/162-Hirsutism-Esau-Woman.html